Brief

BT is using the Elvis Presley hit Always on My Mind as the sound-track for its first corporate ad cam-paign to promote the company’s contribution to community projects, elderly and disabled groups. BT, which has been criticised this year for paying ‘fat cat’ salaries to its top directors, says it is running the 1.5m push to improve its reputation among UK consumers. The ad, by Abbott Mead Vickers.BBDO and shot in

Blackpool, features a series of scen-arios made possible by money dona-ted, or services developed, by BT.