Thai energy drink lines up for UK launch

Lipo Vitan, produced by one of Thailand’s largest companies, Osothsapha, is about to hit the competitive energy drinks market.

It is understood that the drink will be launched in the UK and Germany, and the company has plans to expand into other European countries.

In other markets around the world its advertising is handled by agencies in the Japanese advertis-ing network Dentsu – represented in the UK by CDP. However, it is not known if CDP will handle the drink here.

Lipo Vitan will compete with market leader Lucozade, made by SmithKline Beecham, as well as newer entrants in an increasingly crowded market. Other drinks include Quaker-owned Gatorade, Red Bull from the Austrian company of the same name, Britvic’s Red Card, Virgin Energy from Virgin, Power Horse from the Austrian company of the same name and Red Devil, owned by Jersey-based Richmond Distillers.