Brief

…a 2.8m television advertising campaign, through BMP DDB, breaks next month for MD Foods’ new launch – Lurpak Spreadable butter. The brand, which took more than two years to develop and is made in Denmark, has vegetable oil added to the cream to make it spread straight from the fridge. The campaign consists of two commercials from Aardman Animations, the creators of Wallace and Gromit, and show the character Douglas with a new smooth look (to reflect the smooth image of Lurpak Spreadable) performing a showbiz routine, and trying to woo the woman behind the voiceover, Penelope Keith.