IDV man too shy to jig night away

The theme of International Distillers & Vintners Christmas party this year was an Irish one – to celebrate the success of Bailey’s Irish Cream, that favourite yuletide liqueur.

The theme of International Distillers & Vintners Christmas party this year was an Irish one – to celebrate the success of Bailey’s Irish Cream, that favourite yuletide liqueur.

The merriness of the festivities was slightly marred by talk of the writ from IDV against Asda over the supermarket retailer’s lookalike versions of Jack Daniels, Southern Comfort, Malibu and Archer’s Peach Schnapps.

IDV hired a group of young River Dancers, who looked like the real thing. Partygoers were then asked to contribute their unique version of Irish dancing.

IDV UK’s marketing director Tony Scouller declined to join in with the jigging. But he was less bashful in his views about Asda’s copycat brands. He admitted that he had tried them – unlike the Irish dancing.