ISL appoints md of event marketing

ISL, one of the world’s leading sports sponsorship companies which markets football’s World Cup, has appointed Heinz Schurtenberger as managing director of its event marketing division.

ISL markets on behalf of international sports federations, like football body FIFA and the International Amateur Athletic Federation (IAAF).

It has recently been hit by a number of top-level resignations: its managing director television Peter Sprogis, managing director football Stephen Dixon and executive vice-president legal affairs Tom Hipkins all resigned. The three left to set up a rival company called Prisma (MW November 29).

Schurtenberger joins ISL as a member of its recently created group management board – a position denied to the three founders of Prisma, which was part of the reason for their departure.

Schurtenberger was previously managing director of Jacobs Suchard on the Continent.