Rapid growth rates in advertising on the Web slowed significantly in the third quarter of 1996, according to the leading tracker of Internet-based advertising, Jupiter Communications. Total World Wide Web ad revenue for the period is estimated to be $66m (42m) by Jupiter’s regular AdSpend survey. The survey does not include money spent by companies […]
The ‘cautious’ Budget contained a nasty surprise for retailers, with VAT on insurance and warranties soaring to 17.5 per cent. The move sent shock-waves through the City and has left retailers fuming.
Microsoft Network has launched a multimillion pound advertising and marketing campaign aimed at establishing itself as Britain’s leading Internet access provider by the end of next year. The initial wave of print advertising, through EURO RSCG, coincides with an aggressive direct marketing and sampling push, which will be followed by a second wave running from […]
Sainsbury’s has become the first retailer to react to public unease about alcopops by axing its alcoholic lemonade sub-brand Piranha. The supermarket is responding to concerns that alcopops’ branding and positioning makes them attractive to children. It follows a move by Carlsberg-Tetley to delay indefinitely the launch of its alcoholic jelly Thickhead (MW October 18). […]
CIA Medianetwork has won the $25m (16m) media buying acc ount for Ericsson, the Swedish electronics giant, after a four-way pitch for the global business-to-business and corporate image advertising. The London agency pitched against Carat, Bates Copenhagen and Media Broker/Optimedia for the business and will work alongside Media Marketing Gruppen in Stockholm, which will provide […]
The housing market recovery is boosting the 3.5bn homewares sector, with specialists muscling in on traditional outlets.