Viacom has revamped top management roles at MTV Europe, putting president Brent Hansen in sole charge of its two music TV channels, MTV and VH-1. Before the move, Hansen shared the top role with the co-president Peter Einstein. Einstein is to become president of Viacom’s new Middle-Eastern satellite venture, Gulf DTH – a pay-TV channel […]
The great and good at Marketing Week (by which, we mean the news team) put their heads together and came up with the best and worst advertising campaigns UK agencies could devise in 1996
D’Arcy Masius Benton & Bowles has won the first pan-European account for sandal manufacturer Scholl, worth more than 4m.
Clive Dobbs, head of marketing at AG Stanley, the Boots division which runs the Fads home improvements chain, is leaving to join Boots Healthcare International (BHI) as marketing managing for Nurofen. AG Stanley’s marketing and merchandise director, ZoëMorgan, is also leaving, to take up the role of marketing director at another Boots subsidiary, Halfords. The […]
Some people just can’t help making cheap promotional capital out of the gravest of disasters. This time it is the turn of Broadsystem, the automated telemarketing company, to turn the tragic events at the University of Wales in Cardiff – where two students have died from meningitis – to its advantage. Broadsystem, we are told, […]
Leo Burnett has fought off D’Arcy Masius Benton & Bowles to retain the St Ivel yellow fat brands Golden Churn and Vitalite.
Steve Morrison’s tenacity and ambition propelled him towards becoming the new chief executive at Granada.
The electrical retailer Tandy is promoting marketing director Andrew Fryatt after a reorganisation sparked by the departure of managing director Eamon Bradley. Bradley is leaving to take up the post of managing director for general domestic appliances at the joint venture between GEC and GE of the US. He will take charge of the Hotpoint, […]
Shock! Sports fanatics like beer ads with a sporty theme. Especially while they’re watching sport! Who knows, some may even drink
…a 2.8m television advertising campaign, through BMP DDB, breaks next month for MD Foods’ new launch – Lurpak Spreadable butter. The brand, which took more than two years to develop and is made in Denmark, has vegetable oil added to the cream to make it spread straight from the fridge. The campaign consists of two […]
Zenith Media USA is to make 34 people redundant after losing $70m (43m) of media buying for Miller Brewing to Leo Burnett. Zenith lost the business after its Cordiant sister agency Bates was axed from the entire $250m (152m) Miller creative and media planning account. Zenith lost the local TV buying and network sports business, […]
Gaio yogurt, one of the first so-called “functional foods” to offer added ingredients with claimed health benefits, is likely to be axed in the UK. Gaio is produced by Lurpak butter producer MD Foods. The company is considering pulling the brand after poor UK sales and damaging publicity over its “misleading” health claims which featured […]
Although nearly a third of all UK adults have a computer, ownership is heavily oriented towards upmarket households. To expand the market and increase their appeal to leisure users, makers could learn from the strong advertising and branding o
EMAP Elan is entering the health and fitness market with the test launch of a magazine, codenamed Project Vitality, planned for next spring. The title will be launched as a 100-page supplement with EMAP’s New Woman magazine. If the title does well in research, and boosts New Woman’s sales, the company will launch it as […]
The Conservative Party has launched its biggest fundraising appeal to date – and its first to non-members, including potential Labour voters – in a direct mail campaign by through-the-line agency Claydon Heeley. So far, 230,000 people have been sent a personally addressed letter from the party chairman Brian Mawhinney and a leaflet featuring the infamous […]