Barker & Ralston keeps 3m Beck’s
Marketing WeekBarker & Ralston has retained the 3m Beck’s Bier advertising account after pitching against M&C Saatchi and Rainey Kelly Campbell Roalfe.
Barker & Ralston has retained the 3m Beck’s Bier advertising account after pitching against M&C Saatchi and Rainey Kelly Campbell Roalfe.
The Colt Car Company, importer of the Mitsubishi car range, is doubling its advertising and marketing spend to 20m next year, to capitalise on increased UK sales. Colt has seen UK sales increase by 55 per cent this year, although the marque still holds less than one per cent of the UK car market. The […]
Camelot has signed a marketing partnership deal with Sears’-owned Freemans, just two days after the mail order business was officially put up for sale. It is the National Lottery operator’s second promotional tie-up with a brand through the marketing partnerships scheme, operated by its National Lottery Enterprises division. The first tie-up was with frozen chip […]
Gaming giant investigates betting on the Internet and joins Two Way TV to challenge the Lottery
Despite his past success, head of Racal Sir Ernest Harrison is in trouble. But he may still have a trick or two up his sleeve. By George Pitcher. George Pitcher is joint managing director of marketing consultancy Luther Pendragon
The millennium bug, like heaven, can wait. Or at least this seems to be the thinking at the software company ICL. The millennium bug is an in-built flaw in the majority of software programmes which means that computers will not recognise dates from the year 2000 onwards, and will crash on New Year’s Eve 1999. […]
The outdoor industry’s move to sell posters by audience figures rather than site numbers has been delayed by problems converting Postar data into a sales and booking system. Six-sheet contractor Adshel announced six weeks ago that from April it would be the first poster company to use the new method (MW October 25). The company […]
Raoul Pinnell, a John Major lookalike nicknamed ‘the Bishop’, has strong moral and religious convictions. He will find them indispensable in his new role as restorer of Shell’s tarnished image.
Barker & Ralston has retained the 3m Beck’s Bier advertising account after pitching against M&C Saatchi and Rainey Kelly Campbell Roalfe.
Cadbury Schweppes is unveiling a new international brand identity for its Schweppes soft drinks. The new look, by design consultancy Newell & Sorrell, is being launched in some European countries, as well as in South America, India and Australia. Newell & Sorrell director Jeremy Scholfield says the design is aimed at correcting the “diffusion of […]
Airtours claims to be the first major tour operator in the UK to invest in national cinema advertising. It is running a campaign featuring two 30-second commercials: one will highlight Airtours’ Children’s Club concept and the other the benefit of taking an all-inclusive summer package holiday. The push, through Advertising Principles, will feature in all […]
Sainsbury’s is understood to have drawn up a shortlist of agencies to handle the multimillion pound launch campaign for its new banking operation. The grocery multiple has in-structed agencies to come up with ideas for the name for the new venture, as well as the launch drive. Sainsbury’s announced plans to open a bank some […]
Exclusive Marketing Week research shows direct mail is still the most effective form of targeted marketing.
Growing anxiety over youth spending on drinking, smoking and the Lottery, is hitting the industries concerned – and their marketers – hard. But children are a crucial source of revenue for these companies – spending an estimated 400m a year.
I was concerned an article in your New Media section gave the impression that Electronic Telegraph, the Internet edition of The Daily Telegraph, was designed by an agency. ET’s design is the result of the dedication and experience of our new media team. Since its launch in 1994 all design work has been in-house. Danny […]