Screen increase fuels cinema war
Marketing WeekExpanding numbers of multiplexes, often showing the same films, means cinema chains must rethink their marketing strategies.
Expanding numbers of multiplexes, often showing the same films, means cinema chains must rethink their marketing strategies.
David Kneale, marketing and merchandising director of Boots the Chemist, is moving to become managing director of Boots’ International Retail Development Project. He will be in charge of Boots’ overseas pilot stores in Thailand, Japan and the Netherlands, which are due to open later this year. Up to 30m is being invested in five stores […]
The launch editor of Hello! is to edit a new magazine that will be delivered to homes by Britain’s 25,000 milkmen. Maggie Goodman, who launched Hello! and Company magazine, is to edit Home & Life. The contract magazine will be distributed to homes by milkmen on behalf of Milk Marque and the main dairies. The […]
Cellnet is to resign from the Shell Smart card consortium. The two other remaining members – Allied Domecq and Next – are also understood to have resigned. The move leaves Shell as the only founding member still involved. Officially, the mobile phone operator says it is “reviewing its options” but it is known to be […]
The rise of large media specialists may seem to signal the end for individuals keen to
Slazenger is relaunching itself into the sportswear market, after signing a deal with street fashion house Joe Bloggs. The deal will give Joe Bloggs the rights to produce all Slazenger branded clothing for 1998. The clothing line will target the 14-to-25 age range and will carry a redesign of the Slazenger panther logo and the […]
Private healthcare group switches attack to high street with its plan for stores aimed at women
Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cross, is worth 85. The editor’s judgment will be final.
Mars is hitting back with its low-fat Bar, but critics argue that there is more work to do before it can rest.
Lever Brothers is relaunching its Radion washing detergent to take on rival Procter & Gamble’s Bold, in a move to forestall the axing of the brand. It is the second time the brand has been relaunched since it was first introduced in 1989. Lever is understood to have considered ditching the brand, which has seen […]
Newspaper groups are enjoying an upturn in fortunes in the City as the fall in newsprint prices boosts profits. But for how long? asks George Pitcher. George Pitcher is chief executive of issue management consultancy Luther Pendragon
Hasbro withdraws 5.5m ad support from its Sindy range
In its immense beneficence, The Diary is offering Marketing Week readers a free Hewlett-Packard CopyJet colour copier and printer (very handy when it comes to the old CV). All you have to do to apply for this magnificent prize is to answer a f
The great challenge for Web designers is to turn Internet sites into brand building tools, says Richenda Wilson
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