A St Valentine’s Day Bassacre

With Christmas and New Year revelry finally behind us, it’s time to roll up our sleeves and get stuck in to the serious business of marketing in 1997.

Bass Brewers is already gearing up for the next serious date in the calendar of marketing gimmickry – Valentine’s Day – with a rumoured launch of “Hooper’s Smooch”, the alcopop for young lovers.

The Diary understands the limited edition of Bass’s runaway success will taste of passion fruit, which should appeal to teenage snoggers everywhere.