BBC takes a shine to Sun ‘celebrity’

One of the principal attractions of cross-media ownership is cross-media promotion. The entire history of BSkyB in this country has been a history of non-stop praise of the channel by News International newspapers.

In turn, BSkyB has leaned heavily on Sun reporters and columnists for its nascent TV stars and has done much to promote the NI stable in one way or another.

For BSkyB and NI, this all makes plenty of sense, but one might ask why the BBC feels it ought to get involved.

For those of you who never watch the BBC’s National Lottery programme a celebrity is invited to start the machine that selects the numbers. On Saturday December 28 the so-called celebrity was Lennie Lottery, The Sun’s National Lottery correspondent who, inexplicably, was allowed to remind 15 million BBC viewers to get their Sun Lottery syndicate cards every week.

If Virginia Bottomley can call for an investigation into the prominent use of the Daily Mirror as a prop in Only Fools and Horses, perhaps there is a case for investigating

The Sun’s own walking product placement.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here