WCRS has won computer company Silicon Graphics’ pan-European account. It beat Leo Burnett and Dowell & Associates to win the 3m account, which will be the company’s first brand-building effort in Europe.

Green Flag, the car breakdown company, has shortlisted Young & Rubicam, TBWA and WWAV Rapp Collins for its 4m account.

Channel 5’s bespoke advertising agency, comprising GGT creative director Robert Saville and Dutch creatives Erik Kessels and Johan Kramer, has called itself Mother. Its first work for the channel breaks this month and includes images of Patsy Kensit and Liam Gallagher asking each other if they have been retuned yet.

BT has rejected suggestions that it will drop its EastEnders ad featuring 11 actors who have previously appeared in the series. The BBC has complained about the use of characters such as ‘Dirty Den’ in the ad, which is scheduled to air later this month.

BMP DDB is running a poster campaign (right) for the Volks-wagen Sharan ‘people carrier’ breaking nat-ionally on 48, 64 and 96-sheet posters from next week. The poster emphasises the heritage of the car, stretching back to the famous Combi vans of the Sixties.

Summerfield Wilmot Keene & Partners has been appointed by Van den Bergh Foods to develop a new product.

McCann-Erickson Manchester has won the Marketing Manchester account. It beat J Walter Thompson Manchester, MAP and Protocol to the 1m account to improve the image of the city.

Pat Barham, director of the Advertising Agency Register, has taken early retirement after working at the AAR for the past five years.

Ammirati Puris Lintas has unveiled a new television promotional campaign for Radio 5 Live, concentrating on the station’s football coverage.

Hobbs, the women’s fashion group, has appointed Hudson Wright to handle its advertising for 1997. The agency will work in conjunction with media independent YMG Carat.

National Australia Bank Group says it has shortlisted Publicis Group and DMB&B Group to pitch for its four European banks – Yorkshire, Clydesdale, Northern, and National Irish. It confirms an appointment is expected later this month.

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