Lee Cooper Jeans UK marketing manager, Andrew Robinson, has confirmed the company is talking to a number of UK media agencies about its new 6m campaign in Britain, France and Belgium. European representatives of Lee Cooper are meeting this week to discuss the strategy. ‘We will discuss whether the media arrangements should be handled on a pan-European or country by country basis,’ says Robinson. ‘The campaign will probably concentrate on TV, cinema and posters.’
Atlantic 252 has appointed Darren Thomas, a product manager at Wella’s Salon division, as the radio station’s first brand manager.
Carlton Communications has denied reports that it is to change the name of Central Television to Carlton Midland and Westcountry TV to Carlton Westcountry.
ITV’s adaptation of the Daphne du Maurier classic Rebecca, which was supported by a poster campaign, was beaten in the ratings by the BBC’s Ballykissangel which was watched by 12 million viewers, compared with Rebecca’s 9 million.
PolyGram UK has formed a licensing division to develop merchandise from the company’s film, TV, video and music rights.
Maiden Outdoor estimates that total outdoor industry revenue hit 415m in 1996, a ten per cent rise year on year. It forecasts that revenue will climb eight per cent to 450m in 1997.
The Guardian is to covermount its Saturday Guide with a soundtrack CD from the film Shine on January 11.
Esquire magazine has promoted Matt Hayes, senior sales executive, to sales development manager.
Capital Radio (right) has promoted Carina Martin (currently marketing executive) to the position of marketing manager. Martin is responsible for Capital’s agency GGT and media buyer Zenith. She will report to marketing director Lizzie Palmer.
ARK2, the planned Christian cable TV station, has given notice to its 32 employees as a result of financial difficulties. The launch of the cable station, originally planned for last October, has been delayed indefinitely.
Freedom Radio, the gay community broadcaster, has formed Mosaic Broadcasting to share facilities with niche and community broadcasters in radio and TV. Mosaic will include gay, ethnic and religious services.
John Farmer, Laser Sales’ group head, has been awarded an OBE in the new year’s honour’s list for his services to showjumping.