Our Price backs top music event

Virgin Our Price has signed a deal making it the national retailer for London Music Week, the largest music convention and festival in the UK.

The chain will co-host a “search for a star” competition which will be part of the week, which lasts from April 26 – May 2. Virgin Our Price will place hundreds of branded dump bins in its outlets for young bands to put demo tapes in. The winning band will get a professional recording contract. The retailer also hopes to put on live acts in its stores.

London Music Week director Chris Hughes had held talks with HMV and Virgin Our Price over a number of weeks before the final decision was made.

Radio 1 and Virgin Radio will also support the event and will record some of the 200 to 300 acts performing over the week.

The centrepiece will be a three-day convention at the Business Design Centre in Islington, which will be attended by 8,000 music executives from around the world.

The festival is also in advanced talks with a national newspaper as well as a packaged goods manufacturer about sponsoring the whole event. The festival is scheduled to take place annually after this inaugural year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here