St Luke’s tipped to pick up 3m Clark account

Shoe manufacturer Clark International is expected to hand St Luke’s its 3m advertising brief. At present it is at TBWA.

The company, with brands Clarks, K Shoes and Springers, put the account up for review at the beginning of December when marketing services director Rosemary Carr initiated talks with a number of agencies.

It is unclear whether the account will include advertising in Europe, the US and the Far East.

One source says Clark is cutting advertising in international markets to concentrate on the UK.

The review comes after the company brought in a new chief executive, Tim Parker, at the end of 1995. He joined from electronics manufacturer Kenwood.

TBWA won the Clark business in July 1995, after it centralised its advertising.

The company had previously used BMP DDB Needham, McCann -Erickson Manchester and TS Alliance International.

The win plugged the gap left in TBWA’s portfolio after it lost the Timberland shoe business, which moved to the Lowe Group in December 1994.

Clark has a turnover of about 700m a year and brought in pre-tax profits for the year to January 1996 of 24.8m, up 26 per cent.

St Luke’s denies it is about to pick up the account.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here