DIGESTS

Mansfield Lang Direct Media has been appointed to handle the 2.5m media buying for The Bradford Exchange and The Crestley Collection. The mail order account was previously handled by Zenith Media.

Gruner & Jahr is planning a major redesign of its men’s general interest magazine, Focus. The redesign is planned for the spring and will try to give the title less of a ‘trainspotter’ image.

Classic FM has restructured its sales team following its acquisition by GWR. Sales executive Gary Perry has been promoted to head of agency sales. The company has also merged Classic’s regional sales operation with GWR’s in Manchester.

Condé Nast has appointed Paul Gorter, worldwide advertisement director of The European, as ad director of Condé Nast Traveller magazine which launches in September.

Granada Media Group has appointed David Kogan, currently managing director of Reuters Television, as its executive director of Granada Channels. Kogan will have responsibility for adding to Granada’s portfolio of pay television channels. It currently has Granada Sky Broadcasting channels, but is planning more in the UK and abroad.

The Times and IPC Magazines are offering free magazines to readers who collect four tokens in the newspaper. The offer applies to 11 magazines from IPC’s monthly stable, such as Marie Claire and Loaded.

CIA MediaLab’s two-year research study has shown that people increase their TV viewing by 35 minutes a week, six months after they start subscribing to cable or satellite TV. Media Analysis, page 14.

United Provincial Newspapers has appointed Ian Clarke, Belfast Telegraph display advertising manager, as its regional sales manager.

The Radio Advertising Bureau has produced a CD-Rom sound guide to all of the country’s commercial radio stations (right). The CD-Rom produces a map of a station’s coverage area and a sample of its morning, drive-time and weekend output.

Fox Kids Network has appointed Martin Harvey, sales and marketing director at cable company Telecential, as its director of sales and marketing. Harvey will be responsible for getting the new channel onto UK cable systems.

TSMS has entered a joint venture with French media giant Havas to market and supply TV research services in Europe from its research subsidiary Paradigm.

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