DIGESTS

The Association of Train Operating Companies is looking for a through-the-line advertising agency to handle its 2m account for discount travel railcards. The group has called in consultants KPMG, who have recommended running an ad campaign to highlight the continuing existence of railcard schemes following British Rail’s privatisation.

Saatchi & Saatchi has resigned its part of the Samsung UK account for ‘commercial reasons’. The competition for the 3m account is now between Delaney Fletcher Bozell and Samsung’s in-house agency Cheil. Saatchi still retains Samsung’s 10m European account, which has been frozen due to economic uncertainty in Korea.

Crush, the computer games company, is looking for an agency to launch a computer-based sports listings service. The account could be worth up to 3m.

Leagas Shafron Davis has won the Sanyo UK account. The business moves from Banks Hoggins O’Shea, which did not repitch for the business.

Mates Healthcare, the condom maker, has appointed Andy Ray and Stuart Leach, ex-Knight Leach Delaney, to handle its 1.5m ad account. Ray and Leach, who handled the Mates account under KLD before it went bankrupt last year, will operate under the name Ray Leach Orlov.

Roose & Partners has appointed former Heinz sales and marketing director Bruce Purgavie as a consultant.

Jennifer Aniston, the Friends actress, has finally signed a deal to star in a global campaign through McCann-Erickson for the L’Oréal Elvive haircare range (MW January 10).

The Cancer Research Campaign is looking for agencies to promote its national action day, the Star Flower campaign, in May. Incumbent D’Arcy Masius Benton & Bowles and four other agencies will pitch for the business next week.

Publicis joint chief executive Rick Bendal is actively hunting a senior figure to head the agency’s retail accounts including Asda and MFI.

Davies Little Cowley’s campaign for new peeled potato product Cela Vita (right) will go on TV next week. Dutch food producer Agrico will spend 1m on the product which was introduced to the UK last summer.

CIA Group has confirmed its profits will be hit by a 1.8m payment to Laser to settle its airtime trading dispute. No other payments will be made. TSMS, which was also in dispute with CIA, is believed to have negotiated outstanding revenue into its 1997 airtime deal.

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