Dorothy Perkins loses marketing boss after eight months

Fashion retail chain Dorothy Perkins has lost its marketing director Breffni Walsh, who has left only eight months after joining from collapsed retail giant Facia.

It is unclear if she has another job to go to, and no one from the chain was available for comment. But it is understood that Dorothy Perkins is hunting for a replacement.

Walsh joined Dorothy Perkins last June after losing her job at Facia. She was the fashion chain’s first marketing director and was given the brief to continue its advertising campaign using model Helena Christensen.

She conducted a review of its 1.5m advertising budget, axing advertising agency Steven Sharp, after it was appointed to handle rival chain Etam.

The agency review led to the appointment of public relations consultancy Lynne Franks PR.

Dorothy Perkins is part of the Burton Group and has about 440 stores in the UK, which have recently been refurbished.

Walsh’s appointment was in line with the group’s move to increase its focus on marketing for chains such as Burton Menswear and Principles.

Before joining Facia, Walsh worked for Pizza Hut and Unilever.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here