No Title

Nutricia has appointed former Pedigree Petfoods head of external relations Jeff Halliwell as marketing director, to head the Cow & Gate and Milupa baby food brands. He replaces Niall Bowen, who becomes Nutricia Clinical Care marketing director.

The European Union has set up a taskforce which will report later in the year on whether taxes can be levied on the Internet. The US Treasury favours the Web remaining a duty-free zone. The British Government will study the report before taking a view.

Labour is beating the Tories in the battle of the letterbox, according to a Market Movements survey of the use of direct mail by political parties. Labour has produced more mailings of a higher quality, and with greater variety, than its political opponents, according to the survey.

Chessington World of Adventures, part of the same group as Madame Tussauds, has appointed Chris Welch as head of marketing. He comes from CPC, where he was group brand manager for Pot Noodle. In the past, Welch had been senior brand manager at Golden Wonder and brand manager for Andrex.

Punch magazine has appointed John Trickett, former deputy advertising sales director of the Evening Standard, as its ad director on a consultancy basis. He replaces Ian Scott who left the magazine in December.

Daz, the washing detergent, is launching a new ad campaign, using celebrities in its Doorstep Challenge for the first time. Presenter Shane Ritchie has ‘door-stepped’ Sally James, Andrea Boardman and Fraser Hines (above). The ads were created by Leo Burnett and break on January 20.

Microsoft is to launch the latest version of Office 97 in conjunction with The Daily Telegraph. The campaign will feature a TV commercial, while the newspaper’s office in Canary Wharf tower will be lit up in the Microsoft corporate colours: orange, yellow and blue.

EMAP Computing has entered a joint venture with CMP Media in the US to begin publishing IT magazine Information Week in the UK.

Tesco has launched the BabyClub for pregnant women and new mothers.

The Tower Bridge Experience has taken on Colette O’Brien as tourism manager, with a brief to increase the 400,000 annual visitor figures.

National Express’ group chief executive Ernest Patterson has resigned.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here