TBWA nets 5m Green Flag brief

TBWA has won the 5m account for car breakdown group Green Flag. The agency beat competition from Young & Rubicam and direct marketing agency WWAV Rapp Collins for the business in the final round of pitches.

TBWA has won the 5m account for car breakdown group Green Flag.

The agency beat competition from Young & Rubicam and direct marketing agency WWAV Rapp Collins for the business in the final round of pitches. The O’Connell Partnership and Evans Hunt Scott had been dropped from the shortlist earlier.

The company’s former agency was Leeds-based Advertising Principles.

A spokesman for Green Flag says the choice of agency is in line with the growing ambition of the company.

He says: “This takes the branding process to the next stage, which is important in a mature market. The other reason we picked a large agency is because we want to use TV and press to accelerate performance.”

The company’s marketing budget has increased to 10m this year, from 8.5m in 1996.

Green Flag’s sponsorship of the England Football team, over several seasons, has successfully increased national awareness of the company’s brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here