Bozell snatches 10m Samsung

Korean electronics company Samsung has pulled its 10m pan-European account out of Saatchi & Saatchi and handed it to Delaney Fletcher Bozell.

The move comes only weeks after Samsung told Saatchi it had won the account, though no contracts were signed.

The switch has taken place because Samsung felt snubbed when Saatchi pulled out of a pitch for the company’s UK electronics account for “commercial reasons” (MW January 17).

Samsung European marketing communications manager Keith Lucas says: “Saatchi pulling out of the UK pitch precipitated the final decision to move to Bozell. It was clear to us if they pulled out of the UK it made their position representing us across Europe untenable.”

Lucas adds that Bozell will now represent the electronics company across Europe. Saatchi only represents the company in Germany and Lucas says it will review this situation in due course.

However, the board in South Korea has frozen the budget for the pan-European corporate image campaign because of economic uncertainty in that country.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here