Brief

IPC Magazines’ 100-year-old Country Life title is reorienting itself towards a younger readership. The change, expected at the beginning of the summer, follows the magazine’s revamp of its genteel ‘hunting, shooting, fishing’ image. In this month’s issue, it subverted its traditional girl in pearls portrait by using a nude in pearls. The title has just appointed The Chapter

One Group to devise the creative work for a below-the-line campaign to appear in other IPC publications. IPC’s internal advertising agency, Divisional Creative Services, has also been working on a campaign, thought to be for television. Country Life publisher Hamish Dawson denies the move is new and says the title already has a more up-to-date feel. ‘Over the past year, we have introduced fact boxes and quite challenging fashion,’ he says. The Chapter One Group – a direct marketing agency based in the South-west – also works for BBC Magazines.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here