Britvic rocked by further senior departure

Richard Manaton, director of brands at Britvic, is believed to be on the point of quitting, just four months after marketing director Steve Kay left the job suddenly.

Manaton has been director of brands since Kay left in September. Britvic declines to comment on Manaton’s move.

Britvic has been rocked by a series of top departures over the past year.

One week after Kay’s unexpected exit, Lisa Roby, marketing manager at Britvic responsible for distributing Pepsi, 7-Up, Mountain Dew and Ballygowan, quit to join Ogilvy & Mather. At the same time, David Johnston marketing manager for new product development and market research left after six years with the company to go to Pepsi, which owns Britvic, as its marketing director in Poland.

It is not certain under what circumstances Kay left, but his departure was a shock because of the success of the “You’ve been Tango’d” campaign. He had one of the highest profiles in the marketing industry.

Although the Tango variants have been successful, the marketing of some other brands has been criticised.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here