Hasbro president resigns in restructure row

Norman Walker, the UK-based president of toymaker Hasbro International, has resigned because he felt “sidelined” by a global reshuffle, say sources close to the company.

Meanwhile, the company is also trying to fill the newly-created post of president of global marketing.

Walker, who was the most senior person in the company outside the US, will take up a post in the States as president and chief executive officer of building blocks toy company K’nex.

The move that prompted Walker to leave was the promotion of four of Hasbro’s key marketing personnel to worldwide roles.

Head of international marketing Simon Gardner, who works from the company’s greater London offices, has been promoted to general manager for girls’ toys and activity.

Sharon Hartley, formerly head of Playskool and pre-school activities, has been made general manager for global marketing and development. Tom McGarth, previously head of boys’ toys US, has been made general manager for boys’ toys. Lastly, Robert Wann, previously head of games and puzzles in the US, becomes general manager for games and puzzles.

The aim of the move is to unify product development across its four main sites in the US and the UK.

The four executives will report to Ginger Kent, head of global brand and product development. Previously Simon Gardner, who is seen as a rising star in the company, had reported to Walker.

One source close to the company says Walker, who has worked for the company for 18 years, felt that these moves meant his progress at Hasbro had come to a halt.

US studio DreamWorks is close to signing a licensing deal with 3D Licensing, a subsidiary of Hasbro. The studio, set up by Steven Spielberg, David Geffen and Jeffrey Katzenberg, is in discussions with the licensee to handle its products across Western Europe. Australia, New Zealand and the Pacific Rim may be included in the deal.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here