McCann man takes on top role at Classic FM

Classic FM has appointed Universal McCann’s European media director Murray Dudgeon as its new managing director.

Dudgeon will report to Ralph Bernard, chief executive of GWR, Classic’s new owner. Dudgeon will draw on his European media knowledge to advise GWR on the expansion of the Classic brand across Europe. Classic already owns subsidiary stations in Scandinavia.

“Radio has always been a pet medium of mine,” says Dudgeon. “And Classic FM has a unique position that it is very interesting. Where it is going next is interesting as it is looking at other markets. I would not have left McCann’s for another media agency.”

Dudgeon has been European media director of McCann-Erickson and then Universal McCann for the past six years.

He is expected to oversee the promotion of sales controller Jon Waters to the role of sales director in the coming months. GWR group sales and marketing director Simon Ward currently heads the Classic sales operation.

GWR took control of Classic FM last year in a 71m takeover (MW August 30). It has restructured the station’s advertising sales operation and plans to tighten the financial performance of its overseas operations.

Industry sources expect GWR to use Classic FM’s sales team as the basis for a group-wide national operation, when GWR’s contract with radio sales house MSM expires later this year. Last week, it merged Classic’s regional sales operations with GWR’s northern sales team.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here