No more breaks in Coronation St

I was surprised to see that AMCO is suggesting a second commercial break in half-hour programmes such as Coronation St (MW January 10).

In case there is any doubt about this, may I confirm that this would not be allowed by the current ITC rules applicable to ITV programmes and that I can see little prospect of the Commission being persuaded that it was in the interest of viewers for the rules to be changed on this point.

Frank Willis

Director of ads & sponsorship

Independent Television Commission

London W1

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