Readers will have been tickled by recent reports of canny physicist Phil Calcott, who got one up on Tesco’s marketing ploys by buying almost half a tonne of bananas at his local store, giving them all away in Worcester high street, and still making a profit and earning several thousand points via the Clubcard scheme.
It emerges that Marketing Week’s own special reports editor Jo-Anne Walker is set to be a bridesmaid at the April wedding of the “Banana Man of Worcester”. Jo-Anne, it turns out, is the best friend of his wife-to-be Juliet Baber, and has known Phil for the past seven years.
Jo-Anne says: “I rang Juliet last week who told me Phil’s living room was piled from the floor to the ceiling with bananas. Now he is standing in the streets of Worcester yelling ‘free bananas!'”
If Jo-Anne is stuck for a suitable wedding present for the happy couple, the Diary thinks a very large fruitbowl might be in order.