Beattie resigns in wake of merger

TBWA’s high-profile creative director, Trevor Beattie, has officially resigned in the aftermath of the agency’s merger with Simons Palmer Clemmow Johnson, as predicted in Marketing Week last week.

The man who warned in a national newspaper interview this week that, “You can’t switch me off”, handed in his notice on Monday afternoon.

It had become clear that he would not lead the creative team for the new agency, TBWA Simons Palmer, as he had wanted. TBWA, which is owned by Omnicom, is estimated to have paid 5m to 7m for Simons Palmer.

A senior source involved in negotiating the deal says it was always made clear to Beattie that no one would fill the “classic creative director’s role”.

The working arrangement was that the agency’s creative directors – Andy McKay, Paul Hodgkinson, Guy Malcolm, Tony Moore, and Beattie – would report to new chief executive Paul Simons.

Beattie met Simons last week and was believed to be satisfied with the new working agreement.

Chairman Jo Hoare says he will attempt to persuade Beattie to change his mind. “Trevor has tendered his resignation, but I have not accepted it. We are extremely keen to keep him. But we must have people on board who want to be part of the team,” he adds.

Meanwhile, more details of the merger have come to light. IDV has fired Simons Palmer from its 2m account as a consequence of the deal. It is understood that group planning head Carl Johnson is considering taking a position as a chief executive of an overseas TBWA agency, possibly in Australia.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here