Bob is in a scene but not the herd

The Diary is going to be on television! Last week, at Regent Street restaurant L’Odeon, a commercial for telephone bank First Direct, was being shot as diners sat down to lunch. At one table, the Diary was entertaining a team from agency Barker & Ralston in customary hilarious fashion.

Shooting Stars star Bob Mortimer, who fronts the First Direct ads, was going round asking people to move because there was a herd of sheep coming through, and the whole thing was being filmed.

On leaving the restaurant diners were asked to sign a release form, in case their faces appeared in the ad. The Diary refused – leaving open the possibility of legal action should its much maligned physiognomy make an appearance on TV.

We will go for an out-of-court settlement from First Direct ad agency WCRS – 50,000 or an undertaking that agency chairman Robin Wight will never again don a bow-tie.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here