The Diary is going to be on television! Last week, at Regent Street restaurant L’Odeon, a commercial for telephone bank First Direct, was being shot as diners sat down to lunch. At one table, the Diary was entertaining a team from agency Barker & Ralston in customary hilarious fashion.
Shooting Stars star Bob Mortimer, who fronts the First Direct ads, was going round asking people to move because there was a herd of sheep coming through, and the whole thing was being filmed.
On leaving the restaurant diners were asked to sign a release form, in case their faces appeared in the ad. The Diary refused – leaving open the possibility of legal action should its much maligned physiognomy make an appearance on TV.
We will go for an out-of-court settlement from First Direct ad agency WCRS – 50,000 or an undertaking that agency chairman Robin Wight will never again don a bow-tie.