Bupa plans health shops

Private healthcare group switches attack to high street with its plan for stores aimed at women

Bupa, the UK’s largest private healthcare company, is looking at opening its own high street stores in a move which would be a first for this sector in the UK.

The stores are expected to provide a range of preventative healthcare products and services aimed at women and are likely to include health spas, screening programmes, skincare products and massage.

Bupa, which claims a 45 per cent share of the private healthcare market, is increasingly targeting different sectors, focusing on fitness for young members, insurance for holidaymakers and the welfare of older generations.

Last year, the company linked up to a network of 240 health and fitness clubs, which according to marketing director Bruce Tranter is part of the company’s increasing commitment to preventative medicine.

Tranter says: “Prevention should receive much more attention. We want to encourage Bupa mem bers to look after their health by staying fit.”

Bupa runs a health audit on working conditions, stress management programmes and health screening services.

Last year the company launched a loyalty scheme which enables its 3 million members to save on Bupa products.

It is unclear how many of the new outlets there will be in the UK or where they will be located.

A spokeswoman for Bupa will not confirm or deny the retail plans but says the company is always looking to develop new business opportunities.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here