DIGESTS

BBC Broadcast’s director of programmes Alan Yentob is being tipped as Michael Grade’s replacement as chief executive of Channel 4. Grade is being linked with the Premier League and Rank Films. He is already non-executive chairman of film distributor VCI and casino company First Leisure. Grade is to stay at Channel 4 for a maximum of six months, but finance director David Scott will run the channel on a day-to-day basis until a replacement is appointed.

Mars is to continue its move into lower-fat confectionery with a low-calorie product called Flyte, a textured chocolate bar with one recipe variant.

Nike has signed a lifetime sponsorship deal for an undisclosed amount with footballer Ronaldo of Barcelona, described as the new Pele, and considered by many to be the best footballer in the world. The striker was voted FIFA world player of the year earlier this month.

Calvin Klein is launching its second unisex fragrance, cK in the UK this March. It was launched in the US last September.

Asprey jewellers has appointed Maria Sealey as its new marketing director. Sealey was previously marketing director at beauty and cosmetics company Clinique Laboratories.

Dixons Group has promoted Derek Lloyd to managing director of DN Computer Services, the direct sales arm of PC World. Previously he was group marketing director for PC World…

…Dixons has also appointed Nicholas Cadbury as marketing director of PC World. Previously he had been involved in the negotiations to buy DN Computer Services.

NatWest is launching a co-branded Visa credit card with British Airways on Friday, as first revealed by Marketing Week (August 9 1996). It is understood that the card, which will be aimed at executive club members, will offer platinum card services.

Nestlé managing director grocery division Eddie Humphreys has been moved sideways to be managing director of the group’s food division. Gerhard Berssenbrugge, Kraft Jacob Suchard’s general manager for coffee in the German market, will take up the post at the end of February.

The European Union is reported to be willing to supply TV companies with funding to make programmes that promote the European single currency and single market.

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