Ex-Hello! editor spearheads contract mag from milkmen

The launch editor of Hello! is to edit a new magazine that will be delivered to homes by Britain’s 25,000 milkmen.

Maggie Goodman, who launched Hello! and Company magazine, is to edit Home & Life.

The contract magazine will be distributed to homes by milkmen on behalf of Milk Marque and the main dairies.

The title may be the first contract magazine to be supported by a TV advertising campaign. A three-week breakfast TV push will back the launch in May.

Home & Life, which will be targeted at women, is similar in design to “checkout” magazines such as Essentials or Family Circle.

It will run to 164 pages of editorial, covering recipes featuring dairy products, fashion, home interest and health.

It is being published by XL Communications and has a target circulation of 300,000, based on a test issue which was distributed in Nov ember. The cover price will be 1.

In December, Northern Food’s Dale Farm dairy signed a distribution deal with Lever and Kellogg.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here