Mediapolis nets 8m double win
Mediapolis has picked up a combined 8m of UK media buying from the US Nasdaq stock market and the Spanish Tourist Board.
Nasdaq, which specialises in technology stocks, has earmarked 6.3m for a TV campaign to persuade people in the UK to invest in the stocks it lists. The advertising is created by Mediapolis’ sister agency in the US, Messner Veter Berger McNamee Schmetterer/ EURO RSCG.
“There is more of an equity culture in the States than in the UK,” says Ellen Taverner, international marketing director for Nasdaq. “But we want to push the message that anyone can invest.”
The TV campaign targets “high end” personal investors with bursts that will only run in News at Ten, Channel 4 News and sports programming. The commercials emphasise two of Nasdaq’s biggest stocks – Microsoft and Intel – and promote the Nasdaq Website, which provides stock information.
Meanwhile, Mediapolis Paris has picked up 12m of global media buying for The Spanish Tourist Board, worth 1.5m in the UK. Spain is the UK’s number one tourist destination and is the biggest foreign tourist board advertiser.
The agency pitched against Carat International and CIA International for the account. The media was previously handled by DDB Worldwide with creative by Delvico Bates in Spain.
Mediapolis is owned by Havas Worldwide and Young & Rubicam.
