Vauxhall Motors is understood to be reviewing its 3m through-the-line Master Fit account, currently with through-the-line agency Broadway.
Master Fit is Vauxhall’s version of exhaust and car repair specialists Kwik-Fit and is available through one-third of Vauxhall dealer forecourts.
It is understood that Vauxhall has renewed its commitment to Master Fit. Broadway is the roster agency for Master Fit for both advertising and direct marketing. The pitch is believed to include only Vauxhall roster agencies.
Broadway managing director Philip Zatland says: “We have been assured by the client that we will not be asked to repitch.”
The car repair market is dominated by Kwik-Fit, the company owned by the Scottish entrepreneur Tom Farmer.
However, vehicle manufacturers have been fighting back with their own fast-fit networks. Ford’s version is called Rapid Fit.
According to a report by the Economist Intelligence Unit last year, the market is worth over 4.2bn annually.
Four agencies will pitch this week for the 3m advertising account for Network Q, Vauxhall’s secondhand car dealership. The agencies are Lowe Howard-Spink, Osprey Park, Cogent and K Advertising.