Vauxhall reviews 3m business…

Vauxhall Motors is understood to be reviewing its 3m through-the-line Master Fit account, currently with through-the-line agency Broadway.

Master Fit is Vauxhall’s version of exhaust and car repair specialists Kwik-Fit and is available through one-third of Vauxhall dealer forecourts.

It is understood that Vauxhall has renewed its commitment to Master Fit. Broadway is the roster agency for Master Fit for both advertising and direct marketing. The pitch is believed to include only Vauxhall roster agencies.

Broadway managing director Philip Zatland says: “We have been assured by the client that we will not be asked to repitch.”

The car repair market is dominated by Kwik-Fit, the company owned by the Scottish entrepreneur Tom Farmer.

However, vehicle manufacturers have been fighting back with their own fast-fit networks. Ford’s version is called Rapid Fit.

According to a report by the Economist Intelligence Unit last year, the market is worth over 4.2bn annually.

Four agencies will pitch this week for the 3m advertising account for Network Q, Vauxhall’s secondhand car dealership. The agencies are Lowe Howard-Spink, Osprey Park, Cogent and K Advertising.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here