Mobile phone maker Motorola is reviewing its pan-European account, which could be worth up to 12m. The US-owned company is understood to be planning a brand-building campaign to compete with rival phone manufacturers, including Nokia and Ericsson. It is believed the review will be handled from Motorola’s London office and will take place in the […]
Disappointing viewing figures have led even the mighty GSB to alter its schedule. How then will new channels fare with the launch of digital TV? By Torin Douglas. Torin Douglas is media correspondent for BBC Radio
The age of the woman has arrived; so much so that some men have decided that if you can’t beat them, join them – literally.
The BBC is seeking a senior marketer for its Corporate Centre division, after filling the marketing director’s job at BBC Broadcast. Paul Twivy, former managing director of Bates Dorland, is still understood to be in conversation with the BBC after Sue Farr, BBC Broadcast’s marketing controller, took the marketing director’s job at BBC Broadcast. The […]
Express Newspapers’ sales director Andy Jonesco has targeted his long-serving management team in the round of redundancies announced last week (MW February 21). Four heads of department were made redundant last Friday: Shalene Perkins, head of advertising on the Express on Sunday; Charles McCrostie, head of advertising on The Star; Peter Thompson head of advertising […]
PepsiCo wants to buy out its Britvic partners so it can streamline its operation and fight Coke’s 15m Fanta revamp.
Liberty Publishing has signed a bulk distribution deal with two hotel chains and an airline to boost the circulation of Punch. Punch will now be distributed free to guests of Queen’s Moat Hotels and hotels in the Stakis group, as well as to travellers on long-haul flights with Cathay Pacific. But Liberty denies reports from […]
Littlewoods is to give scratchcard users an extra 4m in prizes after the introduction of new Government rules on prize payouts and profits. The Home Office has raised the maximum amount of money that can be taken from ticket sales for prizes by five per cent to 55 per cent. Littlewoods, which has annual scratchcard […]
The Internet Revolution is forcing sworn enemies – IT and marketing staff – to work closely. Can they settle their differences to exploit the new opportunities or will we see a repetition of AOL’s recent troubles?
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Poster contractors Maiden and Mills & Allen have been accused of hypocrisy for describing the volume discounts paid to poster specialists as an embarrassment to the industry.
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St Peter’s beer, the brainchild of former Interbrand chairman John Murphy, is to be stocked in 300 Tesco stores. The national launch of the beer will concentrate on its distinctive bottle shape and “Englishness”. The bottled beer will go on sale in Tesco within the next two weeks, positioned alongside other real ales. Murphy, who […]
Rank has posted a big drop in profits, but shares have risen. George Pitcher thinks the City has got wind of casino plans to save the day. George Pitcher is chief executive of issue management consultancy Luther Pendragon
Your Media Analysis “Women’s magazines perform weakly” (MW February 21) illustrated the problems being experienced by the major publishing houses operating in the sector. Perhaps, inadvertently, your correspondent overlooked a couple of the essential explanations for this magazine sector’s relatively poor performance. The sector is suffering from a distinct lack of product differentiation and the […]