Month: February 1997

Euro review for 12m Motorola

Marketing Week

Mobile phone maker Motorola is reviewing its pan-European account, which could be worth up to 12m. The US-owned company is understood to be planning a brand-building campaign to compete with rival phone manufacturers, including Nokia and Ericsson. It is believed the review will be handled from Motorola’s London office and will take place in the […]

DIGESTS

Marketing Week

Virgin Jeans is understood to have reduced its shortlist to Saatchi & Saatchi and Leagas Shafron Davis. – The River Island chain of clothing stores is looking for an advertising agency for the first time.

BBC hunts top marketer for corporate operation

Marketing Week

The BBC is seeking a senior marketer for its Corporate Centre division, after filling the marketing director’s job at BBC Broadcast. Paul Twivy, former managing director of Bates Dorland, is still understood to be in conversation with the BBC after Sue Farr, BBC Broadcast’s marketing controller, took the marketing director’s job at BBC Broadcast. The […]

Top jobs axed in Express purge

Marketing Week

Express Newspapers’ sales director Andy Jonesco has targeted his long-serving management team in the round of redundancies announced last week (MW February 21). Four heads of department were made redundant last Friday: Shalene Perkins, head of advertising on the Express on Sunday; Charles McCrostie, head of advertising on The Star; Peter Thompson head of advertising […]

Liberty signs bulk deal to boost Punch

Marketing Week

Liberty Publishing has signed a bulk distribution deal with two hotel chains and an airline to boost the circulation of Punch. Punch will now be distributed free to guests of Queen’s Moat Hotels and hotels in the Stakis group, as well as to travellers on long-haul flights with Cathay Pacific. But Liberty denies reports from […]

Littlewoods puts up prizes by 4m

Marketing Week

Littlewoods is to give scratchcard users an extra 4m in prizes after the introduction of new Government rules on prize payouts and profits. The Home Office has raised the maximum amount of money that can be taken from ticket sales for prizes by five per cent to 55 per cent. Littlewoods, which has annual scratchcard […]

Jeremy White

Marketing Week

The Internet Revolution is forcing sworn enemies – IT and marketing staff – to work closely. Can they settle their differences to exploit the new opportunities or will we see a repetition of AOL’s recent troubles?

Fickle public will respond to good banks

Marketing Week

Remember to bookmark our Web site address: http://www.marketing-week.co.uk/mw0001. Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by A

St Peter’s rolls out ale through Tesco stores

Marketing Week

St Peter’s beer, the brainchild of former Interbrand chairman John Murphy, is to be stocked in 300 Tesco stores. The national launch of the beer will concentrate on its distinctive bottle shape and “Englishness”. The bottled beer will go on sale in Tesco within the next two weeks, positioned alongside other real ales. Murphy, who […]

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now