Heinz’s latest corporate advertising campaign (right) through Bates Dorland, dubbed ‘Toast to Life’, breaks this week. The ads feature latchkey children and a shift-working father.

Lloyds TSB has confirmed it has joined the Shell Smart consortium, as tipped in Marketing Week last week. The group is understood to be planning to test a consortium-based card in Scotland.

Post Office Counters has appointed Rob Durrant as communications director with responsibility for advertising and branding. Durrant has been with the Post Office for 26 years – most recently in its human resources department – and will report to managing director Stuart Sweetman.

Lego has appointed Ken Grier as head of marketing in the UK. Grier joins from McVitie’s Prepared Foods, where he was marketing manager for San Marco Pizza.

The European Commission is to propose that only the biggest sporting events, such as the World Cup and the Olympics, be protected from pay-TV.

Coca-Cola is launching a promotion offering consumers the chance to play football at Wembley. The promotion will be backed by a new ad from Wieden & Kennedy Amsterdam aimed at UK football fans. Coke is also introducing a new can design featuring its football logo and has renewed its three-year sponsorship of the Coca-Cola Cup.

Bell Cablemedia revenues rose 78 per cent to 76.9m in the year to the end of 1996. The company made a net loss of 95.7m. It will be merged with Cable & Wireless and Nynex this spring.

International Motors Group, importer for the Isuzu and Subaru ranges, has hired Jon Nealon as marketing director.

Calvin Klein’s clothing division is launching a customer awareness campaign following a raid on clothing wholesaler Jetmarsh which uncovered 400 pairs of counterfeit Calvin Klein jeans.

Ursus Vodka, made to an Icelandic recipe and sold in more than 40 countries, has been launched in the UK by the Drinks Marketing Consortium.

Richards is planning to revitalise its clothing stores this year. The new stores will include alteration services, tea and coffee services and gift wrapping.

Mega Bloks, the construction toy, is to advertise on TV and in the press for the first time later this year. Media buying for the 1m campaign is expected to go to Pawson Media.

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