Daily Record searches for new agency

The Daily Record is looking for an agency to work on what would be its first brand-building campaign in three years.

Its last campaign – dubbed “Eyes Peeled” – was created by Edinburgh agency The Leith. Since then, the Record has used only tactical advertising, handled by Glasgow-based Riley Advertising.

Now the Mirror Group paper, which with a circulation of 700,000 outsells its nearest rival The Scottish Sun by 340,000, is looking for an agency for both creative and strategic work.

Daily Record marketing director Steve McLaughlin says Faulds has been working on tactical projects for its Money Monday and property sections, but that no agency has yet been appointed.

McLaughlin adds: “Riley was going to move more into advertising and away from recruitment but that has not happened. We just decided it was time for a change.”

If Faulds is hired, then it would have to deal with a probable conflict with its Daily Mail (Scotland) account.

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