DIGESTS

Media Campaign Services has moved its 2m poster buying account from Portland Outdoor to Premier Outdoor. The account includes Virgin Records and C&A.

The Institute of Practitioners in Advertising has complained to the National Heritage Committee about the BBC not keeping to its ‘Extending Choice’ commitment to innovative programming. It claims that stripping EastEnders throughout the week, using BBC2 to target Channel 4’s audience and buying programmes with satellite broadcasters so that they stay off ITV, breaks its commitments.

Commercial radio achieved a 4.9 per cent share of display advertising revenue during the third quarter of 1996 – its highest to date. The revenue share was worth 300m to the industry.

Blue Dragon, the Chinese food manufacturer, is sponsoring a series of Chinese New Year programmes on Granada and London Weekend Television.

The Independent Television Commission has appointed three new members to its Advertising Advisory Committee. They are: Stephen Carter, managing director of J Walter Thompson; Ray Blaney, head of commercial operations at UK Gold; and Stewart Butterfield, sales and marketing director of Channel 4…

William Reed, business publisher, has acquired contract publisher the BLA Group. BLA, the third largest contract publisher in the UK, produces magazines for clients such as Ford, Bupa and BT.

Attic Futura is spending 600,000 on a TV campaign promoting a covermount on its teen magazine Sugar (right).

Knowledge TV, the self-help cable TV channel, has appointed Katz Television Sales to handle its airtime sales in the UK.

Northern & Shell, the porn-ographic magazine pub-lisher, has promoted advertising sales director Stan Myerson to its board.

Virgin Megastore in Brighton has allowed Passion 107, an applicant for the Brighton & Hove commercial radio licence, to use market data from its electronic point-of-sale (Epos) system to gauge the musical tastes of the town.

Media Sales & Marketing has appointed Peter Mitchell, strategic affairs director of Guinness, as its non-executive chairman.

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