Digests

Jung von Matt has been appointed to handle advertising for D2, the German mobile phone network, beating Ogilvy & Mather, Heye & Partner and DDB Needham to the DM20m (7.5m) account.

La Française des Jeux, France’s lottery authority, is to spend FF90m (10m) over the next three years on sponsorship of a new cycle racing team bearing its name.

France is to launch its first international image campaign during February. Designed principally to boost tourism, the campaign will feature famous Frenchmen and fans of the country, such as Woody Allen and Ray Charles (right).

Daewoo may be forced to alter its marketing plans in Germany following the decision of a Wiesbaden court that its offer of a free service package amounted to unfair competition.

Védial has launched France’s first margarine containing both sunflower and olive oil, called Tournolive. The brand will be supported by a substantial advertising campaign during the first half of 1997.

Austria’s Ministry for Women’s Affairs has commissioned Vienna agency Demner & Merlicek to produce a campaign designed to encourage men to get more involved in housework. Ads use the line: ‘Ganze Männer machen halbe/halbe’ (Real men go half-and-half).

BT&V, the Zurich agency, has merged with Walther Gesess Grey, Ruschlikon, to form a new agency, BT&V Grey. Clients include Barilla, Bosch, BP and SAS.

Focus, the German news magazine, has joined with Advance Bank, Munich, to launch a co-branded Visa card. The card will be promoted through ads in the magazine’s own pages.

Danone has introduced a freephone customer service in France under the name Danone Conseils, designed to handle enquiries on all aspects of food and nutrition.

Computer Bild, Axel Springer Verlag’s recent entry into the German computer magazines market, has shot to the top of the circulation rankings, selling over 750,000 copies.

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