NEWS ROUND UP

News round-up gives readers an at-a-glance overview of this month’s point-of-purchase news.

Zanussi, the white goods manufacturer, has undertaken a major independent dealer network promotion. It is installing a specifically designed and engineered centre for use at point of purchase at each of its dealers. Railston was appointed to handle the programme and 75 installations a week were made at the height of the operation.

Research into the point-of-purchase industry has shown that buyers rank creative design ability highest in their choice of POP company, closely followed by ability to manufacture the product and strategic thinking. The research, commissioned by Fords Design Group, also highlighted the quality of the product, competitive pricing and speed of delivery as being important factors in the decision-making process.

John Naylor has been appointed joint managing director of NDI Display Group. Naylor was previously chief executive of Campbell & Armstrong and before that, managing director of Giltspur International Group.

Incentive World 97 takes place from February 18 to 20 at the Wembley Exhibition Centre.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here