Beattie bus talk drives us mad

The as-yet-unresolved saga concerning ex-TBWA creative director Trevor Beattie has thrown up many intriguing questions and much fervent speculation surrounding the life, loves and future career of this fascinating character.

But there are still pressing questions that no one has dared ask, still one disturbing topic that no one has ventured to broach. It is growing to mythical proportions. Impossible, in fact, to mention Mr Beattie’s name without speaking of it in the same breath. It concerns, of course, That Bus. This is the vehicle with diabolical significance, the self-same charabanc which picks up Mr Beattie every morning to take him to Soho adland and carries him back every evening to his Hackney flat, the big red double-decker thing endlessly mentioned in those respected journals The Guardian, The Independent and the Evening Standard.

The Diary, obviously, is shocked that a man of Mr Beattie’s stature rejects the comfort of a chauffeur-driven, top-of-the-range car in favour of standing on a number 38. However, we feel the time has come for our fellow hacks to curb their transports of delight over this mundane fact and move on.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here