The Prudential is reviving its ‘Man From the Pru’ strapline this week as part of a 30m relaunch of the insurance giant. Three new TV ads through Abbott Mead Vickers.BBDO feature Prudential chief executive Peter Davis. In the first commercial, Davis says: ‘I am your guardian angel… I can help you change your life.’ Prudential will position itself as a low-risk safe insurance company aimed at more upmarket consumers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?