DIGESTS

Reebok UK marketing director Robert Fellow is believed to have turned down a post as group marketing director with mobile phone operator Orange. Reebok is understood to be offering him a better deal to encourage him to stay. The sports goods manufacturer strongly denies he will leave the company.

NBTY, the largest US vitamin manufacturer, is opening stores devoted to selling cut-price vitamins in the UK next month. The decision to open a chain of outlets called Vitamin World follows the launch last year of the company’s UK mail order service.

The Football Association is launching its 10m campaign to stage the 2006 World Cup under the corporate banner: ‘Welcoming the world of football to the home of football’. The logo (right), designed by the Real Time Studio, will spearhead the campaign. The agency is also developing an animated version.

Mike Flynn, marketing operations manager for Bass Brewers’ trade marketing, has been appointed head of sponsorship, replacing Jonathan Nye, who joined Nike UK as head of sports marketing (MW January 24).

The defence in the Abbey National fraud trial against the former marketing services director Mike Doyle, and seven other defendants, opened last Wednesday. Doyle has decided not to give evidence. The trial is expected to last a further three months.

Newcastle Brown Ale could soon be available on draught as well as in its familiar returnable bottles, according to Marketing Week sources.

Jersey Lillie, the cartoon cow created by Mellors Reay & Partners for the Jersey Tourist Board, will become the first advertising symbol to be used on a UK postage stamp. The stamps, launched on February 12, will also be self-adhesive.

Michael Page Group, the recruitment specialist, is looking for a head of marketing to spearhead its 18-strong marketing team. The new appointment will run a 3m budget and will report to Michael Page sales and marketing managing director Steve Ingham.

Ever Ready UK has appointed John Haidis as its new marketing director. This is an internal appointment from the marketing department in Greece. The job had been left vacant for over a year.

Virginia Bottomley, the Heritage Secretary, has told the National Heritage Select Committee the BBC will not be privatised if the Conservative Party wins the general election.

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