DIGESTS

BBC Radio has extended its lead over commercial radio in Rajar figures for the fourth quarter of 1996. The BBC now has a 49.6 per cent share of weekly listening compared with commercial radio’s 48.3 per cent. Radio’s weekly reach declined by 100,000 people from the third quarter of 1996, while the number of hours radio was listened to also declined (Media Analysis, page 16).

The Daily Telegraph’s lawyers have written to the Audit Bureau of Circulations to complain about The Times’ 10p price on Mondays. The Telegraph claims Monday’s Times does not contribute a financial return and is not a sale under ABC rules.

The Lowe Group has written to media owners asking them to move their booking recognition from Lowe Howard-Spink to Western International Media from March 1, signalling the new media dependent’s formal launch.

Focus (right) is launching a poster campaign next week for the relaunch of the magazine. The title’s new look and content will trade off current interest in X-Files stories.

The Independent Television Commission has confirmed Channel 4’s 1996 payment of 87.1m to ITV under the funding formula. Channel 4 has paid a total of 257m to ITV so far.

Kiss 105, the new Yorkshire-wide dance radio station which goes on air this week, is supporting the launch with a regional TV campaign created by Abbott Mead Vickers.BBDO.

IPC Weeklies Group’s regional sales director Ken Lomas is to retire in June. He will be replaced by Sandra Pressman, managing director of Manchester sales house Sales & Media Services.

The Daily Mail & General Trust’s Euromoney Publications has acquired 74.9 per cent of Business Traveller magazine from Perry Publications.

Carling Black Label is to sponsor Carlton and Central Television’s new football discussion series Do I Not Like That.

The BBC World Service has created its first marketing department. It will be headed by Graham Mytton, former head of World Service audience research. Alan Booth, former communications director at the Worldwide Fund for Nature, will be responsible for promotions and advertising.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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