Mattel and Hasbro threaten Toys R Us

Toy giants Mattel and Hasbro are refusing to supply the UK’s number-two toy retailer, Toys R Us, following a row over payments.

Mattel produces best-selling toys such as Barbie, Scrabble and the Fisher Price pre-school lines, while Hasbro manufactures Action Man and the Star Wars toy range.

It is understood these toys are still available in the 50 Toys R Us stores, but if the dispute continues stocks will soon run low.

Although there is no suggestion that Toys R Us – which once boasted it would take one per cent market share each time it opened a store – is in trouble in the UK, its US parent company reported sluggish sales over the Christmas period.

In a recent survey of how toy manufacturers rate retailers, carried out by UK Toy News, Toys R Us ranked only sixth in terms of importance to the market and failed to appear in the top ten when ranked on professionalism.

Mattel is playing down the story. A spokeswoman says: “We have a good, strong relationship with Toys R Us.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here