NEWS ROUND UP

News round-up gives readers an at-a-glance overview of this month’s promotions and incentives news.

Whitbread Leisure Vouchers has launched its voucher scheme in Australia. It is targeting ex-pats and groups with UK connections in the first of a series of moves into the international market in a joint venture with UK gift manufacturer Forever Gifts.

The Sunday Times has launched a 48-week musical reader promotion which offers a different CD each week, compiled exclusively for the promotion. EMI Premium is supplying many of the albums and the campaign is targeting 25- to 45-year-old readers.

Virgin Cinemas, which was formed after the acquisition of the MGM Cinemas Group two years ago, are the latest participants in the Virgin Vouchers programme. Incentive 97 will take place at London Olympia from May 13 to 15.

AT&T Capital Vendor Leasing Services has reported a 25 per cent increase in sales. It puts the rise down to the appointment of the loyalty and incentives division of Argos stores, Argos Business Solutions.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here