ONLINE DIGESTS

AOL, the US’s leading online service provider, has boosted its revenue from online advertising and electronic commerce to $40m (26m) in the final quarter of 1996, up from $24m (15.4m) in the previous quarter, and $13m (8.3m) in the same quarter last year. Over 30 new advertisers launched campaigns on AOL over the quarter.

Dagens Nyheter, the Swedish newspaper, is planning to invest up to 10m to develop Scandinavia’s biggest Internet operation. The venture, which will provide listings and a news service, aims to break even on advertising revenue after three years.

Carat Interactive is believed to be launching a UK site for German car manufacturer Volkswagen. VW is expected to launch an online promotional campaign to drive traffic to the site later this month.

CERA Bank will become the first Belgian bank to offer direct Internet banking to customers from this month. The bank says it has invested over 500,000 developing the facility, with technical backing from IBM and Microsoft.

The Wall Street Journal is expected to announce the total of paying subscribers to its interactive edition has now reached 70,000. But its initial tough stance on charging a premium for content has been blunted by a series of reduced price and free-access deals.

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