Boots plans dental service

Boots the Chemist is developing plans to provide dental advice in its stores, fuelling speculation that it may eventually set up its own chain of dentists.

As part of an overhaul of its stores, designers are working on a brief to create a dental health section, which would include an area where customers could receive advice from a specialist dental consultant.

The outcome of the Government’s Primary Health Care Bill, promising greater scope for the provision of health services through private companies, will determine whether Boots can develop further dental plans.

A spokesman for Boots says the company is investigating a service-based arm which could tender for healthcare service contracts, but he says any firm plans would be premature as the Bill is only at the first reading stage in the House of Commons.

He says the company is committed to developing its general dental care service.

Boots has appointed a team of design agencies headed by Pentagram Design to work on various instore projects and is also rolling out a new green fascia concept, to emphasise Boots commitment to beauty and health.

Recommended

JWT scoops 6m global Rimmel

Marketing Week

J Walter Thompson has won the 6m worldwide account for Benc-kiser’s Rimmel cosmetics range. The agency beat Roose & Partners, Ammirati Puris Lintas and Bartle Bogle Hegarty to the business. The brand will be relaunched and taken upmarket in spring next year. The relaunch, which will pitch the make-up range to the mid-market – in […]

Wide choice is the best way ahead

Marketing Week

With reference to Alan Mitchell’s piece “Time for all to embrace ECR’s logic” (MW January 31), the problem is one of sagging profits, as too many retailers chase an inelastic consumer purse. This purse is unable to keep up with the cost of the retailers’ reckless expansion of outlets, price-cuts and costly loyalty schemes. The […]

Dr Martens releases own giveaway record

Marketing Week

Dr Martens, the shoe maker, has set up its own record label, and released its first album, called Generation to Generation. Dr Martens has independently pressed and promoted 10,000 copies of the album on its Dr Martens Records label. The CD is a mix of 12 classic mod and new Brit Pop bands. It features […]