Car speak can be second-hand

The West McLaren Mercedes Formula 1 launch went off with all the usual ballyhoo.

It featured almost 5,000 people crowded into Alexander Palace and a star-studded line-up of entertainers on hand, including Jamiroquai and the Spice Girls.

BBC sports presenter Steve Rider was also there, moonlighting as compere for the unveiling of the car.

“It’s silver, it’s threatening, it’s menacing, it’s classy,” enthused the immaculate frontman.

This was interesting because Rider had also hosted the Total Jordan Peugeot Formula 1 launch the week before and talked about that car in similarly glowing terms.

The Diary concludes this must either be an example of the BBC’s balance in action or the pragmatic Rider taking the line that two cheques are always better than one.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here