Cheetham Bell snatches 3m Vimto brief

The maker of soft drinks brand Vimto has appointed Cheetham Bell to handle the 3m advertising account for its fizzy drinks and cordials.

JN Nichols (Vimto) saw pitches from four agencies for the bus iness, which was previously held by Manchester agency Tom Reddy Advertising.

Chris Sefton, Vimto group marketing manager, says: “We were looking for an idea that was transferable across all aspects of the brand and Cheetham Bell has achieved this.”

According to the company, advertising will cover various media and will be directed at trade and consumers.

Last year, about 1m was spent on the Vimto Cordial brand in above-the-line advertising (Register-MEAL).

Vimto launched its first national TV push through Tom Reddy Advertising in 1995, with a 1m campaign set in a fantasy garden.

The brand, which is much stronger in the North, has launched extensions such as ice lollies. Last year, the company unveiled a natural energy drink called Indigo.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here